The NFT market is warming up, and the Moonbirds project is regaining follow.

Recently, the NFT market has welcomed a long-awaited bull trend, with the established project Moonbirds experiencing a strong rebound after a downturn, attracting widespread attention in the market. This rebound is not only due to the recovery of the overall cryptocurrency market sentiment but is also closely related to the project's new narrative and community rebuilding.

Moonbirds floor price has surged significantly, new owner boosts project recovery

Data shows that as of July 22, the floor price of Moonbirds reached 1.55 ETH, setting a new high in nearly seven months. Although it is still in a state of decline, its trading activity has quickly rebounded, ranking fifth in transaction volume among all NFTs in the past week, becoming one of the market's focal points.

The recent "rebirth" of Moonbirds is closely related to its change of ownership. At the end of May this year, a game development studio announced the acquisition of Moonbirds and other projects from a well-known NFT company, planning to integrate them into its own Web3 gaming ecosystem. Since then, the transaction volume of Moonbirds has significantly increased, with the floor price rising by more than 437.9% at one point. In contrast, during the period when the previous company held it, the project was almost stagnant.

The CEO of the new owner believes that Moonbirds is an IP with cultural value and a community foundation. Despite the project's complex history, the retained users demonstrate genuine cohesion, while the unreleased high-quality artistic resources and brand assets provide a solid foundation for the project's relaunch.

New Strategy: Rebuild Community, Expand Platform, Develop Products

After taking over, the new team quickly established a clear development strategy, focusing on reactivating the community, expanding the platform, and developing new products.

The primary goal is to reactivate the community. During the previous downturn, community engagement significantly declined, and some members chose to fade out or remain silent. The new team recognizes that reuniting the community is the foundation of all plans; without internal support, any ecological expansion is out of the question.

At the same time, Moonbirds is also advancing its platform expansion plan. They have launched communication channels, introduced a daily crypto newsletter, and plan to expand to multiple social media platforms to achieve multidimensional brand exposure and IP reach. In addition, the team is developing new products, with collectible items expected to be launched in the coming months to showcase the potential of the Moonbirds ecosystem.

The project also emphasizes an open IP roadmap, welcoming other developers or publishers to use the Moonbirds IP, but they must adhere to strict quality standards. This means that Moonbirds will not be limited to content developed by itself, but will become an open ecological platform.

Initial Results: Trading Volume Rises, Increased Cooperation

In a short period after the new team took over, Moonbirds has achieved some significant results. The project has topped the Ethereum NFT trading volume charts multiple times, secured airdrops and collaboration opportunities from other platforms, attracted a large number of followers on social channels, and completed a new round of financing. Additionally, the team has revealed that several collaborations have been finalized.

Future Outlook: Balancing Attention and Cash Flow

The background and execution capability of the new owner have brought new expectations for Moonbirds. This studio has rich experience in NFT operations and capital resources, successfully transforming other NFT projects into tangible, experiential IP.

For the future of Moonbirds, the new team believes that the primary rule in the crypto world is survival. Many NFT projects struggle to continue, often due to a lack of funds that prevents them from maintaining basic operations. Only by maintaining a stable cash flow and profit margin can a project ensure sustainable development. They emphasize that NFT projects should pursue both attention and cash flow simultaneously; an ideal product not only shapes brand influence but also generates considerable income.

With the market recovering and the efforts of new teams, it remains to be seen whether Moonbirds can return to its peak. However, there is no doubt that the project is moving in a positive direction, injecting new vitality into the NFT market.